The most critical part of success for any eBay Business

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If you are an astute investor looking to purchase any type of existing business, from a doctors surgery to purchasing an existing eBay business, one of the most critical items to perform due diligence on is “Can this business sustain continuous profitable growth using its existing methodology” ?

All businesses must continually grow to counter to the effects of customer attrition and or product life expectancy. No product is a top seller for ever. Even Coca Cola has to bring new flavours to the market.

Most conventional businesses including websites require some sort of marketing and or advertising to grow and this of course costs money.

With an eBay business we do not have to pay for marketing and advertising, we just have to keep adding more products. Too often I am asked to consult to an eBay business to fix poor performing products.  Sometimes I can improve sales by improving the listing however not every time.

Sometimes a product should never have been purchased to sell as it did not have the sales history to support purchasing.

In these cases, I recommend to sell them heavily discounted as they are tying up cash which could be used to purchase products which have at least 3 month history of selling at greater than 100% profit and more than 15 times per month.

Many people get caught up trying to sell a product very few people want to buy or it has far too much competition.  Also called ‘flogging a dead horse! ‘

eBay businesses are the same as any other business, we must keep adding new products for money making through ebay. Recently I was asked to analyse one of my coaching student’s eBay business. This business was started in 2011 and it quickly grew, then plateaued out. I asked the owner “what is your methodology for growing the business?”

The answer back was to “work on improving ad copy, improve photos etc”.

These changes will help HOWEVER due to the law of diminishing returns, too much time tinkering on the things that make small differences is wasted time, I call this the $5 per hour work.   Yes, improving ad copy etc is VERY important however there should be a set “Recipe” of how to take a photo, write ad copy etc. Then after the item is FIRST listed, when finished these steps, we can get on with focusing on the parts of the business which create the fastest growth. This is the $1,000 per hour work as this is the work which can take your business to the next level.

Growing an eBay business is simply just a matter of adding another profitable product then another.  It really is as simple as that. Yes it takes time to research products and yes there are procedures and processes which will need to be added on the way to make sure the business grows smoothly and with good customer feedback. However never stop focusing on what grows an eBay business, and that is continually adding more profit making products.

Learning to find profitable products is the key to growing an eBay business. You can either spend the time researching products or use technology to find profitable products and suppliers for you. Checkout

Love to hear your thoughts

Best regards
Neil Waterhouse

Author – Million Dollar eBay Business from Home – A Step by Step guide –

Which Items make eBay Sellers the most money on eBay?

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8 Responses to The most critical part of success for any eBay Business

  1. Anthony Byrne says:

    Hi Neil
    Your website is what I have been searching for over the past couple of years, and my wife and I are quite excited about following your advice and setting up our own EBay business. I have just recently returned from an Army reunion with old friends in Canberra, and I was amazed the one of my friends has been making a half decent living with his own EBay business selling Military Insignia etc. When I showed him your site he was more than interested and as far as I am aware he has just purchased your book. He was at a dead end as far as what else he needed to do and now he like myself has seen the light. I missed out on signing up to be mentored by you unfortunately but the nuts and bolts of what needs to be done is very easy to follow and I look forward to starting the set up as soon as this house move is over. Thanks for a great site mate its very much appreciated. Regards Anthony and Irina Byrne

  2. Everard says:

    Great post Neil,

    How do you define too much competition for an item? Do you have a basic rule of thumb where you decide the competition for an item is too hot?

    • Everard, we do not pay much attention to competition. We focus on profit. If a product has good profit, we order it.

      Their can be many other sellers selling the same product however if they pay too much for the item and/or have not optimised the listing then they can be leaving money on the table.

  3. Dave says:

    Hi Neil,
    Love your book I just purchased.
    But just to clarify researching products manually your book mentions 10 sales of the product per month is a must yet I’m reading now in your answered questions 15?
    Also are you able to obtain 3 months sales history by clicking on how many items sold?

    • Thanks Dave.

      In regards to velocity i.e. how many sales of an item per month, I prefer a minimum of 15 however some people are happy with 10.

      In regards to 3 months history, eBay only provides 30 days so if you want longer you need to track each item for a further 60 days or you can use which will give you 90 days.


  4. John says:

    Hi Neil !
    On scale of 1 to 10, – 10 being absolutely essential, where do you rate having a TeraPeak subscription?

  5. Thomas says:

    Hi Neil,
    you have often mentioned the “15 times per month” rule. Do you mean, that

    a) the best seller sells 15 items a month
    b) the average of the n top sells sell 15 items a month
    c) all selllers together sell 15 items a month


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