Increasing your eBay sales using Trust

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One of the biggest factors of prospective buyers either buying from you after you reading an eBay listing or hitting the back button and buying from another eBay seller  is “Trust”.  If they get the warm an fuzzies after reading your listing and feel  safe, there is much greater chance they will hit the buy button than if your listing template has “BUYER MUST PAY WITHIN 24 HOURS” or “NO RETURNS ACCEPTED” etc.

Building Trust fast is why we use branding and templates.

Yesterday I was discussing  with one of my coaching clients “Anthony”  how to get more trust on his eBay store and today he emailed me a great piece on Trust.  Though you  might appreciate it too. I have pasted it below, word for  word.

“Trust = Credibility + Reliability + Intimacy / Self Interest

Credibility = think about your credentials, what qualifies you to say what you say for example a GP has a doctorate of medicine, a used car salesman might be Joe Smoe off the street.

Reliability = The perceived certainty that I will get the result I am paying for. Eg will I buy a Mercedes that runs faultless for years or will I buy a second hand daihatsu ute that blows smoke.

Intimacy = How personal are you. You talked a bit about not fixing your wifes computer and the frustration she had. That was intimate. You let me in your inner circle. Likewise sometimes we might tell a prospect about a minor fault we don’t like about an item after have told the other 98% of why we love it. The 2% disclosure makes the appeal more believable.

Self Interest = how much do you talk about your interests eg making a sale as opposed to talking about satisfying their needs. Often this can be sub conscious communication where someone might be saying the right things but their body language and message received tells buyer they are just going through motion to get a sale.

Try to score each criteria out of 10 for 2 car sales people. A mercedes dealer in a beautiful respectful showroom versus the used car lot salesman with an outdoor lot with flags all over the top of cars.

When you score self interest – highly self interested is 10 and totally interested in customer needs is 1.Max score is 30.”

To your success
Neil Waterhouse

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7 Responses to Increasing your eBay sales using Trust

  1. Anthony says:

    Glad you liked this Neil. Look forward to talking to other businesses here about this and any related questions. Cheers Anthony

  2. Ken says:

    Very good post.. Thanks Neil for sharing & thanks Anthony to pen these great thoughts on how to build TRUST !

  3. Tim says:

    Great post.. I use a template site called crazy lister now for my eBay listings and it has helped alot with building trust with customers. Great article

  4. Graeme says:

    Thanks for posting Neil and also Anthony for penning it

  5. cameron scott says:

    great stuff anthony you are right & there is something quite satisfying when one gets a message of thank you for going out of our way to help & even if it doesn’t lead to a sale… (although we do like the sales of course…)

  6. Matt says:

    Thanks for sharing

    This post brings up a question for me.

    Is it a bad idea to tick the box to require immediate payment via paypal when a buyer purchases a product?

    Thanks in advance

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