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How safe is it for eBay sellers to import from China?


Neil-waterhouseHow safe is ebay for sellers? Sourcing items from China today is completely different to how we did it before the internet and with the internet it can be much safer if correct due-diligence is done. 20 years ago when I started importing, the best way I knew to find suppliers was to trawl through sourcing books, then jump on a plane to China where an agent / translator would pick you up from the airport. They would then drive you around expos and factories where you would be introduced to the suppliers.

Things have changed… a lot. Today in my view, the only reason to go to China is to eat chilli crab and have a drink with your “current” suppliers while taking a nice holiday. You can then write the whole trip off as a business expense. Did I mention you should take your partner to take notes? Wink.

Today we do all of our sourcing, due-diligence and asking questions online. My preferred sourcing site is Alibaba, however there are others, including DHGate, Global Sources and many more. Just choose one sourcing site and learn it well.

For myself, I am used to Alibaba, and Alibaba being bigger than eBay and Amazon combined, they have a LOT of products. Basically if it is not on Alibaba, it probably does not exist in China.

One of the major reasons I like Alibaba is their “Gold” membership status for suppliers. We only purchase from Alibaba Factory Audited Gold Suppliers who have had an independent “Onsite Check” of their licences, certificates, premises and business licence etc.

We have found Chinese suppliers will often move mountains in order not to lose their precious gold status.However the only way to reduce fraud when purchasing either locally or in China is to conduct proper due-diligence and with sites like Alibaba, this can now be done online.

Alibaba has over 11 million registered users and less than 0.05 percent of them have reported potentially fraudulent activity.

Alibaba even has a “Fair Play Fund” for those 0.05% who have been subject to fraudulent activity.

Escrow can also be used to protect buyers and sellers. Escrow holds buyers’ payments while orders are being processed. When both buyer and supplier have verified that the transaction is complete, then the money is released.

Inspection Service
Alibaba can provide inspectors to inspect goods before funds are paid over to a supplier.

Brand Names
We all know about the fake Rolex Watches, Gucci hand bags, etc., however the Chinese will copy anything. Our rule for importing from China is “If it has a brand name, don’t even consider it!”We do make exceptions from time to time for branded items that are Chinese Brands. We also find “non” brand name items have much higher margins than brand names however that is another topic!

You can pretty much guarantee if it is from China and it has a brand name, it is a rip off. If you do import it and list it on eBay, you will very likely get the dreaded “TKO Notice” email saying the owner of the trademark has contacted eBay and dobbed you in for selling counterfeit items. These items which the owner of the trademark reported will be removed from eBay and you will need to prove they are not fakes…, good luck with that!

Communication with Suppliers
Once you have found a supplier of the item you are after, you can use Alibaba’s Trade Manager to chat live with suppliers, or you can send them a message with all of your questions. Ask everything you can think of, even if it seems obvious. You want to make sure you are getting exactly what you expect. They even have a Trade Manager App which you can download onto your Windows, Mac or smart device i.e. your phone so you can liaise 24/7 no matter where you are.

Another great way to find a product is to “Post a Buying Request” and let suppliers come to you. It is not unusual for 10 or 20 suppliers to come to you with their quotes for the same item.

As with everything on eBay, research is the key,so do not enter into any transaction until you are more than happy the supplier is trustworthy and is a Factory Inspected Gold Member for a minimum of 1 year.

On the reverse side, there is also a massive opportunity for Australians to set up an account on Alibaba themselves and sell Australian products to China. The Chinese love Australian products. Remember the fiasco several months ago with the Chinese buying all our baby formula? They also love our Alpaca products, wool products, vitamins, leather products etc. They even purchased our leather company R.M Williams! I urge people not to underestimate this opportunity, with China’s 1.3 Billion population, there is a HUGE demand for our products.

Neil Waterhouse is an eBay Multi-million dollar seller and the author of best seller “Million Dollar eBay Business From Home – A Step By Step Guide”. Neil is also the founder and host of the Sydney, Melbourne and Brisbane eBay Sellers Meetup Groups. For more information, see:

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5 thoughts on “How safe is it for eBay sellers to import from China?”

  1. Great post, especially about selling back to China, 1.3 billion is a lot of buyers and they do love Aussie products, Blackmores Vitamin manufacturer’ share price has tripled in the lat year selling so much product to China.

    In terms of listing a product on Alibaba are there any tricks to learn being an Australian in terms of listing, language, presentation etc

    Thanks again for the great blogs always an inspiration


    1. Thanks David

      In regards to listing on Alibaba, we use exactly the same methodology as we use for eBay listings i.e. good keyword research for the “money keywords”, clear photo with top three benefits of the product and top three benefits of you as a seller, professional looking listing template which just like eBay can be created overseas very cheaply.

  2. Thanks for the info Neil.

    I’ve recently been the victim of fraud from a ‘Gold Member’ supplier on Alibaba. I paid a deposit to start my order with the factory who later claimed on completion knew nothing of my order and that my email was hacked and I paid someone that was not them.
    After paying an cybercrimes investigator, it was discovered the fraud was committed by a staff member in the factory. Despite providing all the evidence to Alibaba proving this factory are guilty, Alibaba still will not remove them from their site.
    I was silly not to use Trade Assurance or Escrow, and can’t emphasis enough to others the importance of protecting yourself.
    Alibaba are a giant who make their money from getting paid by Gold Suppliers to advertise on their site.
    My case has demonstrated that Alibaba are not protecting the Buyer’s who use their site from known fraudsters.

  3. Hi Neil
    Regarding selling Australian products to the Chinese, unless one is a manafacturer, is it possible for a seller to purchase goods from an Australian supplier and still be able to make a profit when selling to China, given that wages are much lower than in Australia

  4. Hi Sally, I am truly sorry to hear what you had experience. Sadly to say I have heard few of these unfortunate events. You truly are not alone. If I may suggest..perhaps try Ali Express, with just 1 or 2 pcs of what you want to order / import? I find Oberlo is pretty good site to source products too. I always look out for products that have been proven, those with over 200 positive feedback.
    Hi Neil, this is the 1st time I actually ‘bother’ to write public comment, EVER! at any site. I profoundly enjoy reading each of your posts, tips & hints. I have been in sourcing & developing products since late 2000. I have done many Original As Seen On TV Products in various category such as Magic Bullet, Steam mops, mattress toppers, cookware, etc. Despite 10+ of experience in product sourcing, I still find most of Alibaba suppliers are clueless & can be hard to deal with. They certainly don’t have the understanding of Australian safety compliance, sometime I have to spend lots of time educating my potential suppliers. Regards, Cynthia Law (Facebook: PhoenixClaw)

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