eBay Listing Tips – Item Specifics

  • Share on Tumblr

On July 1, 2015 eBay made it a requirement to add item specifics when an item has product identifiers.

Product Identifiers include Manufacturer Part Numbers (MPN) and Global Trade Item Numbers (GTIN). GTINs include European Article Numbers (EAN) and International Standard Book Numbers (ISBN).

As well as these product identifier fields in the item specifics section, every every other field in the item specifics that is applicable, should be also populated. These fields change depending on what you are listing. For example if you’re listing a phone, the item specific fields will include fields like how much memory, model number et cetera.  However if you’re listing clothing, the specifics will then ask you information about the size, colour et cetera. Note that all categories have different item specifics.

No matter what you list on eBay, always populate the relevant item specifics fields with information like brand name, model number, size, colour, capacity et cetera where relevant.

The information you add to the item specific fields helps buyers find your item and also helps with SEO (search engine optimisation) for not just eBay’s Cassini search engine, but also helps Google to find your eBay listings too.

Even before eBay made part numbers and model numbers a requirement, Cassini has always put a lot of weight on the information entered into the item specifics.  Therefore since the release of Cassini it has been extremely important to add item specifics to any relevant listing, as if you don’t, you stand a chance of your listing not being shown to buyers.

For example, let’s say you sell T-shirts. Some of the items specifics fields available in this category are size, colour, condition (new or used) et cetera.

If a buyer comes along and searches for a T-shirt and clicks on the checkbox to select their prefered colour i.e. red, only T-shirts which have “red” in the “colour” field will show.

If a Seller did not populate the “colour” field in the item specifics, their listing will not appear to the buyer.

For this reason, taking the time to correctly populate all the relevant fields in the item specifics is crucial.

Below is a screenshot of a live eBay listing where the “item specifics” have been populated correctly.

ebay listing tips

Note: For some popular items like Apple iPhones, ebay will automatically populate the item specifics for you.

Below is a photograph of a Toshiba laptop identification sticker located on the bottom of a Toshiba laptop. This sticker shows the model number, part number and serial number.

ebay listing tips

Below is a screenshot of where you enter the item specifics when you are listing an item. For the screenshot below, I started listing a T-shirt.

ebay listing tips

You can also add more fields to the item specifics by clicking on the “Add your own item specific” button which you can see at the bottom of the screenshot above.

The advantage of adding more fields is it gives you the opportunity to add more relevant keywords which help both Cassinia and Google find and index your listing.

To your success

 neil waterhouse

Neil Waterhouse

  • Share on Tumblr
This entry was posted in eBay Business, eBay Tips / Strategy. Bookmark the permalink.

Leave a Reply

Your email address will not be published.


Absolutely no spam!

Free Download

Get eBay Success Now. Learn how to get automated eBay sales 24/7 365.



3pl5 minute rule80-20-pareto-principlealibabaamazon australiaamazon Australia fbaamazon australia gstAmazon Australia openamazon australia warehouseAmazon FBA Australiaamazon prime australiaamazon product testingbackup planBitcoin Explainedbricks and mortar storesbusinessDone is better than perfectdrop shipdrop shippingdrop shipping ebayDrop Shipping For Beginners 2018Drop shipping versus importingDropshipdropship couponsDropship software for eBayDropship supplier inventory checking softwareDropshipping beginnersDropshipping beginners 2018earn money from homeebayebay amazon groups australiaebay appebay australia gstEBay businessebay competitionebay couponebay coupon 2017ebay coupon codesebay flybuysebay gallery imageebay gstEBay httpebay iphoneebay keyword researchebay mobile appsebay mobile sellingeBay Negative Feedback Removalebay passwordebay payment optionsebay plusebay research toolsebay returnsEBay search engine keywordsebay selling limitsebay shippingebay slowebay slow on chromeebay social proofebay storeebay store tipsebay tipsebay top rated sellerEbay Versus Amazonebay-scamsegrowExponential Growthexport chinaFacebook marketplaceFree cruise holidayFree eBay WorkshopFree eBay WorkshopyFree stock imagesFree stock photosFreedomgimpglobal retailglobal retail 2017google keyword research toolGrowing 10xhabitshow can we make money onlineHow Does Drop Shipping WorkHow safe is drop shippinghow to backupHow to dropshipHow To Find A Profitable Product To Sell On AmazonHow to Find High Profit Products to Sell on eBayHow to find products to sell on Amazon australiaHow To Make Money On eBayhow to make money with ebayhow to remove ebay backgroundHow to sell on Amazon AustraliaHow To Sell On eBayHow To Send A Shipment To Amazon FBAHow to Start a Drop Shipping BusinessHow To Start From Scratch On eBayinternet marketingitems that make money on ebaykeyword research toollong-short-listingsmake money onlinemaking moneyMindset For SuccessMobile ebay appmoney making on ebaymoney making through ebayneil waterhouseno stupid questionsonline gstOptimising eBay / Amazon Listings - Scientificallyour Best Year EverOvernight successpaypal emailprivate labelingprivate labeling australiaprivate labeling fbaqantas frequent flyerregister to sell on Amazon Australiaretail globalretail global 2017salessellsmall businessStarting an eBay Businesssuccess secretstech problemsterapeakTerapeak 2017 Competitor Researchterapeak competitor researchterapeak tutorialTheThe Time You Have (In JellyBeans)ThisTop 3 Ways to Make Passive Income OnlineTop 5 Passive Income Ideas 2018train virtual assistantsupgrade yourselfwatchcountways to make money on ebaywhat is drop shippingWhat to sell on eBay