To get your listings to be found / indexed by Google, you just need to do some basic SEO (Search Engine Optimisation) to set up on your ebay listing(s).
SEO uses the classic 80/20 rule. That is 20% of all the SEO strategies out there gives you 80% of the results. You only need to learn the 20%.
This is a quick overview of how to setup SEO for your ebay listings.
1. Research which keywords are the keywords which generate the most revenue for your item (normally a 2-3 keyword phrase). I call these the “money” keywords as they are the 80/20 keywords which generate 80% of the sales for the item. Find these “money” keywords by doing a search on ebay using a few different relevant keywords to find all the “sold” items of your product. By looking at which items sold, you will quickly be able to pick out which keywords consistently appear in the sold items from different listings.
2. Put these 2- 3 “money” keywords in the title, item specifics, H1 tags, rename photos in listing (not loaded to ebay), ALT tags and make sure your keyword phrase is used 2-6 times in the listing. Don’t overdo the use of the keyword phrase in the description, as it will be classified as spam.
Note that this all works best with GTC (good till cancelled) listings as it can take 1 day to 3 weeks for Google to index ebay listings.
Second note is to make sure your listing is not keyword rich for something else. Some listings have loads of non-relevant text about other subjects i.e. a huge index to other pages. This can confuse the Googlebot as to what your listing is about.
Before you do any changes to your ebay listings, go to Google and search for your keyword phrase and note where, if anywhere your listings appears. Make a note of this and then come back and do the same search a week after you make the SEO changes to see how much your listing has moved up the search results.
If you have an ebay store, make sure you also setup your “Search Engine Keywords” and also make sure your ebay store categories are also keyword rich with relevant keywords
Another great strategy we use for Google SEO for our ebay listings is to use the Google keyword tool to find all the popular questions people ask about a product then list these questions on our ebay listings. We then offer a free whitepaper for all buyers with the answers to these questions.
For example, let’s say you sell some gardening items. The first step is to write down the common questions people ask about gardening i.e.
What is organic gardening?
Which plants grow well in summer?
Which grass grows without a lot of sun?
You can find these popular searches using Google’s free keyword tool.
These questions are the questions you put on every one of your ebay listings which sell gardening items. The idea being that the Googlebot finds these questions on your ebay listings and then drives traffic to your listings.
The next step is to create the whitepaper which has the answers in it and of course you can quickly find the answers using Mr Google!
This white paper is given out for free for anybody who purchases your item. It costs nothing to give out as it is just a Word doc or PDF.
This SEO strategy can generate a lot of SEO traffic and the whitepaper / book can be used on many listings and… it is free.
We create these on all our ebay and website listings.
Here is an example of a white paper which I kept growing till I eventually turned it into a book. I wrote it back in 2008 for one of my niche ebay accounts and it has generated literally millions of Google impressions.
To your success
eBay Multi-Million Dollar Seller
Author – Best Seller “Million Dollar eBay Business from Home – A Step by Step guide”
eBay Invited Guest Speaker
Alibaba Invited Guest Speaker
eBay Professional Sellers Alliance Invited Guest Speaker
eBay Professional Trainer / Analyst
Founder and host – Sydney eBay and Ecommerce Sellers Meetup Group http://www.meetup.com/Sydney-eBay-And-Ecommerce-Meetup-Group/
Founder and host – Melbourne eBay and Ecommerce Sellers Meetup Group http://www.meetup.com/The-Melbourne-eBay-Sellers-Meetup-Group/
Founder and Host – Brisbane eBay Sellers Meetup Group
Which Products on eBay Make Over 100 Percent Profit – http://www.waterhouseresearch.com
How To Make Money On eBay – https://www.neilwaterhouse.com
Over 460,000 people make a full time living from eBay and you can too.
Book your consultation with Neil today at https://www.neilwaterhouse.com
This might also be interesting for you:
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What are good ebay educational resources?
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It’s actually a cool and helpful piece of info. I am
glad that you just shared this helpful info with us. Please keep us
informed like this. Thank you for sharing.
this is brilliant yet again. mate. i am now over the hill with the template & just looking at the keywords research. good content . the link you posted just goes to a ended ebay item. can u resend the link. cheers
I just read this article and literally have no idea what to do. What is a google keyword tool and a white paper. I looked at yours and it just looks like an eBay listing. I’ve already figured out the best keywords but have no idea what the next step is after reading this. Was this meant to be understood by everyone?
You say to use these tools but give no indication whatsoever how to find them.
I gave been selling for over 7 years now and just can jot seem ti figure out how to get my store out in the web world. eBay reps are really no help. 8 years ago my husbands neck was broken leaving a quadriplegic. We live on under $700 per month and support our 13 year old daughter on that. If we did not own our house we would be homeless. Making eBay a success is not an option of failure. I need your help. I have heard only 2 cha-chings in the last 7 days. My category is cut throat, costume jewelry. I also sell vintage decor, accessories, books (just to drive traffic). What do i need to do to get your valuable assistance. Thanks. Bonnie
….. the link does work. Can’t see the ‘White Paper’ tho.
Neil, you say you make a list of questions in the listing itself full of keyword rich phrases then offer the e-book or white paper, but I couldn’t see the list of questions you talked about, do you normally place these at the bottom of the description page?
also a little off topic but was worth asking, you had almost no item specs this contradicts what you are teaching & another thing I found interesting was in your return policy you kinda make a threatening statement if people don’t abide by your return policy they will maybe not get a full refund, you clearly tell in your classes to avoid threatening phrases in any of the policy sections in the listing, looks like it doesnt really affect your sales anyhow !
Hi Neil also there are no images or graffiti in your main images on all your listings & heaps of the listings in your account have less than the 80 characters used, im quite surprised by all these missing optimization techniques in your rc hobby ebay store listings as you have taught that these factors are important.. ??