Is html code bad for your eBay listings? This question has come up a fair bit lately with the release of eBay’s new search engine and it is a very good question. The short answer is “yes”, HTML at first glance is bad compared to plain text listings however here are some tips to make your HTML listing outperform non HTML eBay listings.
Is html code bad for ebay listing
Here is the problem. eBay’s new search engine “Cassini” looks at not just the title like eBay’s old “Voyager” search engine, but now looks at the title, item specifics, short description (where your HTML is) and the long description (all of your HTML).
Cassini works like Google, it measures the ratio of how many times the keywords in your title are used in the rest of the listing compared to the length of your listing. (Keyword / Length Ratio) also called keyword density.