If you want to know how to get more buyers on ebay read this article. The importance of doing a good title for your eBay listing is a deal breaker in whether or not you will have as wide an audience as possible, and therefore stand the best chance of making the most money. In the past eBay only allowed 55 characters in which to do your title, which I always found a challenge. Luckily they altered this and you are now allowed a maximum of 80 characters for your title. Those extra 25 characters are a real godsend and really make it so much easier to create the best title which is super rich in keywords.