Amazon FBA Product Bundling Explained. Simple STEP-BY-STEP Guide.
Transcribe of “Amazon FBA Product Bundling Explained”
So in this week’s video, I want to show you how you can quickly find items to bundle on Amazon FBA. However, you can also use this same strategy of how to find items to bundle and sell these same bundle items on Ebay. As well as your own website, if you have your own website.
Strategy of how to find items to bundle and sell these same bundle items on Ebay
This strategy also works really well with dropshipping. I also want to quickly explain. Why bundling rocks if you’re an Ebay, Amazon FBA, importer, or a dropship seller, or all five. Now, the great thing about this strategy is it’s really simple and very easy to replicate.
It’s really simple and very easy to replicate
Which means, if you have one or more low cost virtual assistants working for you. They can use this same strategy to find exactly which items to bundle. Anyone that’s been following me long enough knows that everything I do. And teach must be easy to duplicate or replicate so it can be outsourced to low cost, overseas virtual assistants. If you want to build a business that works without you. You need to avoid complicated procedures that only you can do. Now if you want a business that runs completely without you, every task must be able to be outsourced.
This bundling strategy is very easy to outsource
This bundling strategy is very easy to outsource. Okay, let’s start with why bundling rocks. And let’s start with Amazon. Every item on Amazon has a ASIN number with a barcode. ASIN, which is short for Amazon Standard Identification Number. Now, the ASIN is a 10 character alpha numeric unique identify which is assigned by Amazon and also Amazon’s partners. Now, the reason I’m talking about ASIN numbers is. If an item on Amazon has had a lot of sales and a lot of reviews. It can be very difficult to start selling that same item. If your on the ground floor and you’ve never sold that item ever before.
Create a brand new product with a brand new ASIN number
The seller showing in the Buy Box on Amazon might have already sold the same item 500+ times. So, if you choose to sell that same item, it can often take some time to gain momentum and for your listing to appear high in the search results. So instead, or as well as competing against other sellers, an extremely effective method is simply create a brand new product with a brand new ASIN number. This new product is the same product, but with a bundled product. The great thing is, Amazon shows you exactly which products for you to bundle.
Amazon shows you exactly which products for you to bundle
Let’s say you’re selling this coffee and espresso maker. If you look at this item on Amazon, if you scroll down to the bottom of the listing, Amazon shows you frequently bought together. This frequently bought together is absolute gold. Amazon is telling you exactly what buyers are choosing to purchase with this item. These are the items that you can bundle. You can also use this same information and bundle the same items on Ebay and your own website, if you’ve got your own website, and you can do this same bundling with it on Amazon FBA or dropshipping.
How get these items bundled from supplier and shipped to an Amazon warehouse
Now, this normally leads to the next question of, how do I get these items bundled from my supplier and shipped to an Amazon warehouse. Of course, life is really easy if the same supplier can supply both items, but if that’s not the case, what we do is get supplier A to send their product to supplier B. We then get supplier B to put item A and item B in a plain brown box, and then simply stick a barcode on it which has a new Amazon ASIN number. Now most suppliers are happy to do this and they normally don’t charge much extra for doing it.
All this strategy requires from your supplier
All this strategy requires from your supplier is a plain cardboard box, and a sticky label which they can print out from their laser printer. And you can either get your supplier to print out the sticky label or you can print them out yourself and send them to your supplier. And once supplier B has put the two items in a cardboard box and slapped the stick on it, which has the ASIN number and barcode, this can now be shipped straight to an Amazon warehouse if you’re selling on Amazon FBA.
Item A is always the lightest and item B is the heaviest
When you do this strategy of sending items from supplier A to supplier B, to keep the shipping costs down, try to always ship the lightest item to supplier B. In other words, item A is always the lightest and item B is the heaviest. If you’re dropshipping, try to always use bundle items which come from one supplier. You can, of course, use items from different dropship suppliers, but this really jacks the price up cause now you need to pay lots of shipping, and it obviously increases the workload as you’re now using two suppliers for each sale for the one item. Anyway, that’s all for this week, please scroll down and leave me a comment below. Until next week, list more, sell more, this is Neil Waterhouse.