Should I sell big items or small items on eBay?

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Have you noticed you can buy something on eBay the size of an Ipad case cheaper from China with FREE delivery for less money than it costs you to just post it literally to your next door neighbour? As an example, it costs around $1.30 to post 2 ipad cases from Shenzhen in China to anywhere in the USA, Australia, Canada or the UK however from say Sydney Australia to Sydney Australia costs $7.30? Why? The reason is most countries including the USA, Australia, Canada and the UK have done a deal with second and third world countries including China... Continue Reading

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How the popular eBay scam works

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Most of the scams we see today are old hat, like the bank manager in Nigeria who has the spare 1 million lying around and suggests your bank is the safest place. As soon as we see these scams the BS meter in our head goes full deflection however there is one popular eBay / e-commerce scam that is still getting a lot of people who should and do know better. Recently I was talking to one of my consulting clients who for the sake of embarrassment I will call ‘Bob’ and this eBay scam had worked on his eBay business.  Bob is... Continue Reading

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Is HTML bad for your eBay listings?

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This question has come up a fair bit lately with the release of eBay’s new search engine and it is a very good question.  The short answer is “yes”, HTML at first glance is bad compared to plain text listings however here are some tips to make your HTML listing outperform non HTML eBay listings. Here is the problem.  eBay’s new search engine “Cassini” looks at not just the title like eBay’s old “Voyager” search engine, but now looks at the title, item specifics, short description (where your HTML is) and the long description (all of your HTML). Cassini works like Google, it measures the ratio of how many times the keywords... Continue Reading

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Ecommerce hits 1.3 Trillion Dollars and Growing

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Ecommerce hits another all time record at 1.3 Trillion Dollars in sales worldwide and it continues to grow month by month. Last week I was on a radio interview on WIP-FM and the host asked me if I see ecommerce slowing down? I have been asked this a fair amount so I thought I might write this quick blog post as to why I feel ecommerce is only going to continue to grow, and to grow even faster. (more…) Continue Reading

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High profit margins are the ‘secret sauce’

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High profit margins of course put more cash in our back pocket, however profit is only the start. These days I do a fair bit of helping other eBay sellers to optimize their listings so I see a lot of different eBay businesses.  Through this insight, several patterns quickly became apparent. (more…) Continue Reading

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Another Option to Buying a Franchise Opportunity

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For someone looking at franchises for sale or businesses for sale, I would suggest they also have a good look at eBay too.  eBay is not just for selling used baby clothing, it has well and truly grown up. Today eBay is a 14 Billion Dollar Marketplace which now, sells mostly new items. (more…) Continue Reading

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Best Keywords for your eBay Title

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One of the major factors in how much traffic an eBay listing gets is the keywords used in the Title of the listing.  The skill is in finding the “best” relevant keywords and not using the “waste of time” irrelevant keywords like “LOOK” or “****” and other characters / keywords which no one searches for. Finding the best keywords is not hard and I will show you how. Firstly, eBay allows 80 characters in the title and everyone of these characters should be used if possible. Continue Reading

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